{"id":3193,"date":"2022-01-11T17:01:02","date_gmt":"2022-01-11T16:01:02","guid":{"rendered":"https:\/\/alphapersonal.cz\/cookies\/"},"modified":"2023-11-05T07:06:20","modified_gmt":"2023-11-05T06:06:20","slug":"cookies","status":"publish","type":"page","link":"https:\/\/alphapersonal.cz\/uk\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"<h1>Cookies<\/h1>\n<p>\u0426\u0435\u0439 \u0441\u0430\u0439\u0442 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u0444\u0430\u0439\u043b\u0438 cookie<\/p>\n<p>Pokud jste na\u0161\u00edm z\u00e1kazn\u00edkem, odb\u011bratelem novinek nebo n\u00e1v\u0161t\u011bvn\u00edkem webu, sv\u011b\u0159ujete n\u00e1m sv\u00e9 osobn\u00ed \u00fadaje. My zodpov\u00edd\u00e1me za jejich ochranu a&nbsp;zabezpe\u010den\u00ed. Seznamte se, pros\u00edm, s&nbsp;ochranou osobn\u00edch \u00fadaj\u016f, z\u00e1sadami a&nbsp;pr\u00e1vy, kter\u00e9 m\u00e1te v&nbsp;souvislosti s&nbsp;GDPR (Na\u0159\u00edzen\u00ed o&nbsp;ochran\u011b osobn\u00edch \u00fadaj\u016f).<\/p>\n<h2>Co jsou to Cookies?<\/h2>\n<p>Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory vytv\u00e1\u0159en\u00e9 webov\u00fdm serverem a&nbsp;ukl\u00e1dan\u00e9 ve va\u0161em prohl\u00ed\u017ee\u010di. Kdy\u017e se pozd\u011bji vr\u00e1t\u00edte na stejn\u00fd web, prohl\u00ed\u017ee\u010d po\u0161le ulo\u017eenou cookie zp\u011bt a&nbsp;server t\u00edm z\u00edsk\u00e1 v\u0161echny informace, kter\u00e9 si u&nbsp;v\u00e1s p\u0159edt\u00edm ulo\u017eil. Cookies vyu\u017e\u00edv\u00e1 pro svou \u010dinnost naprost\u00e1 v\u011bt\u0161ina webov\u00fdch str\u00e1nek.<\/p>\n<p>Ze z\u00e1kona m\u016f\u017eeme na va\u0161em za\u0159\u00edzen\u00ed ukl\u00e1dat pouze soubory cookie, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 pro provoz t\u011bchto str\u00e1nek. Pro v\u0161echny ostatn\u00ed typy soubor\u016f cookie pot\u0159ebujeme va\u0161e svolen\u00ed. Budeme vd\u011b\u010dn\u00ed, kdy\u017e n\u00e1m ho poskytnete a&nbsp;pom\u016f\u017eete n\u00e1m tak na\u0161e str\u00e1nky a&nbsp;slu\u017eby zlep\u0161ovat. Sv\u016fj souhlas s&nbsp;pou\u017e\u00edv\u00e1n\u00edm cookies na na\u0161em webu m\u016f\u017eete samoz\u0159ejm\u011b kdykoliv zm\u011bnit nebo odvolat.<\/p>\n<h2>Nastaven\u00ed<\/h2>\n<p>Va\u0161e souhlasy m\u016f\u017eete kdykoliv zm\u011bnit pomoc\u00ed kulat\u00e9ho tla\u010d\u00edtka v&nbsp;lev\u00e9m spodn\u00edm rohu obrazovky.<\/p>\n<h2>Rozd\u011blen\u00ed<\/h2>\n<p><strong>Podle um\u00edst\u011bn\u00ed:<\/strong><\/p>\n<ul>\n<li><strong>Cookies prvn\u00edch stran (first party cookies)<\/strong> \u2013 Jejich platnost je omezena na dom\u00e9nu webu, kter\u00fd prohl\u00ed\u017e\u00edte. Tyto cookies jsou pova\u017eov\u00e1ny za bezpe\u010dn\u011bj\u0161\u00ed.<\/li>\n<li><strong>Cookies t\u0159et\u00edch stran (third party cookies)<\/strong> \u2013 Jsou um\u00edst\u011bny pomoc\u00ed skriptu z&nbsp;jin\u00e9 dom\u00e9ny. U\u017eivatele tak lze sledovat nap\u0159\u00ed\u010d dom\u00e9nami. Pou\u017e\u00edvaj\u00ed se \u010dasto pro vyhodnocen\u00ed \u00fa\u010dinnosti reklamn\u00edch kan\u00e1l\u016f.<\/li>\n<\/ul>\n<p><strong>Podle trvanlivosti:<\/strong><\/p>\n<ul>\n<li><strong>Kr\u00e1tkodob\u00e9 (session cookies)<\/strong> \u2013 Po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de se z&nbsp;n\u011bj automaticky odstran\u00ed.<\/li>\n<li><strong>Dlouhodob\u00e9 (persistent cookies)<\/strong> \u2013 Po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de z\u016fst\u00e1vaj\u00ed zachov\u00e1ny, odstran\u00ed se teprve po uplynut\u00ed n\u011bjak\u00e9 doby (ta z\u00e1le\u017e\u00ed na nastaven\u00ed va\u0161eho prohl\u00ed\u017ee\u010de a&nbsp;nastaven\u00ed cookies). M\u016f\u017eete je odstranit tak\u00e9 ru\u010dn\u011b.<\/li>\n<\/ul>\n<p><strong>Podle \u00fa\u010delu:<\/strong><\/p>\n<ul>\n<li><strong>Nezbytn\u00e9<\/strong> \u2013 Nezbytn\u00e9 soubory cookies pom\u00e1haj\u00ed u\u010dinit webov\u00e9 str\u00e1nky pou\u017eiteln\u00fdmi t\u00edm, \u017ee umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce, jako je navigace na str\u00e1nce a&nbsp;p\u0159\u00edstup k&nbsp;zabezpe\u010den\u00fdm oblastem webov\u00e9 str\u00e1nky. Bez t\u011bchto soubor\u016f cookie nem\u016f\u017ee web spr\u00e1vn\u011b fungovat.<\/li>\n<li><strong>Funk\u010dn\u00ed<\/strong> \u2013 Funk\u010dn\u00ed cookies umo\u017e\u0148uj\u00ed, aby si str\u00e1nka pamatovala informace, kter\u00e9 upravuj\u00ed, jak se str\u00e1nka chov\u00e1 nebo vypad\u00e1. Nap\u0159. va\u0161e p\u0159ihl\u00e1\u0161en\u00ed, obsah ko\u0161\u00edku, zemi, ze kter\u00e9 str\u00e1nku nav\u0161t\u011bvujete.<\/li>\n<li><strong>Analytick\u00e9<\/strong> \u2013 Analytick\u00e9 cookies pom\u00e1haj\u00ed provozovateli str\u00e1nek pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nek str\u00e1nku pou\u017e\u00edvaj\u00ed, aby mohl str\u00e1nky optimalizovat a&nbsp;nab\u00eddnout jim lep\u0161\u00ed zku\u0161enost. Nap\u0159. Google Analytics, SmartLook apod.<\/li>\n<li><strong>Reklamn\u00ed<\/strong> \u2013 Reklamn\u00ed cookies se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed pohybu n\u00e1v\u0161t\u011bvn\u00edk\u016f nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami s&nbsp;c\u00edlem zobrazovat jim pouze takovou reklamu, kter\u00e1 je pro dan\u00e9ho \u010dlov\u011bka relevantn\u00ed a&nbsp;u\u017eite\u010dn\u00e1. Ve\u0161ker\u00e1 data se sb\u00edraj\u00ed a&nbsp;pou\u017e\u00edvaj\u00ed anonymn\u011b a&nbsp;nen\u00ed mo\u017en\u00e9 je spojit s&nbsp;konkr\u00e9tn\u00ed osobou. Nap\u0159. Facebook Pixel, Google Ads, Sklik apod.<\/li>\n<\/ul>\n<h2>Pro\u010d cookies pou\u017e\u00edv\u00e1me?<br \/>\n<\/h2>\n<p>Na na\u0161em webu pou\u017e\u00edv\u00e1me tyto cookies:<\/p>\n<ul>\n<li><strong>Google Tag Manager<\/strong> \u2013 Slu\u017eba slou\u017e\u00ed pouze pro snadnou spr\u00e1vu m\u011b\u0159ic\u00edch k\u00f3d\u016f, sama \u017e\u00e1dn\u00e9 cookies nepou\u017e\u00edv\u00e1 a&nbsp;nezaznamen\u00e1v\u00e1 \u017e\u00e1dn\u00e1 data.<\/li>\n<li><strong>Google Analytics<\/strong> \u2013 Slu\u017eba slou\u017e\u00ed ke generov\u00e1n\u00ed neanonymn\u00edch statistik o&nbsp;pou\u017e\u00edv\u00e1n\u00ed webu. Zpracovatelem dat P\u00edskan\u00fdch na z\u00e1klad\u011b cookies je spole\u010dnost Google LLC.<\/li>\n<li><strong>Google AdWords<\/strong> \u2013 pro vyhodnocen\u00ed na\u0161ich kampan\u00ed a&nbsp;pro anonymn\u00ed c\u00edlen\u00ed na u\u017eivatele, kte\u0159\u00ed nav\u0161t\u00edvili n\u00e1\u0161 web, pou\u017e\u00edv\u00e1me platformu AdWords. Zpracovatelem dat z\u00edskan\u00fdch s&nbsp;pomoc\u00ed cookies je Google LLC.<\/li>\n<li><strong>Facebook Pixel<\/strong> \u2013 Pro vyhodnocen\u00ed na\u0161ich kampan\u00ed a&nbsp;pro anonymn\u00ed c\u00edlen\u00ed na u\u017eivatele, kte\u0159\u00ed nav\u0161t\u00edvili n\u00e1\u0161 web, pou\u017e\u00edv\u00e1me Facebook Pixel. Zpracovatelem dat z\u00edskan\u00fdch s&nbsp;pomoc\u00ed cookies je Facebook Inc., s\u00eddlem 1601 Willow Road, Menlo Park, CA 94025, USA.<\/li>\n<\/ul>\n<p>Do cookies nikdy neumis\u0165ujeme citliv\u00e1 nebo osobn\u00ed data. Do cookies m\u016f\u017eeme um\u00edstit ID u\u017eivatele, to ale neumo\u017e\u0148uje t\u0159et\u00edm stran\u00e1m identifikovat konkr\u00e9tn\u00ed osobu.<\/p>\n<h2>Jak s&nbsp;cookies nalo\u017eit<\/h2>\n<ul>\n<li><strong>Vymaz\u00e1n\u00ed<\/strong> \u2013 Ulo\u017een\u00e9 cookies m\u016f\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di v&nbsp;p\u0159\u00edpad\u011b pot\u0159eby odstranit. Tato mo\u017enost b\u00fdv\u00e1 um\u00edst\u011bna v&nbsp;\u201eHistorii\u201c nav\u0161t\u00edven\u00fdch str\u00e1nek.<\/li>\n<li><strong>Blokov\u00e1n\u00ed<\/strong> \u2013 Prohl\u00ed\u017ee\u010de umo\u017e\u0148uj\u00ed ukl\u00e1d\u00e1n\u00ed cookies blokovat. V&nbsp;takov\u00e9m p\u0159\u00edpad\u011b bude funk\u010dnost str\u00e1nek omezena. Informace o&nbsp;nastaven\u00ed ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies ve va\u0161em prohl\u00ed\u017ee\u010di najdete na str\u00e1nk\u00e1ch poskytovatele konkr\u00e9tn\u00edho prohl\u00ed\u017ee\u010de.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cookies \u0426\u0435\u0439 \u0441\u0430\u0439\u0442 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u0444\u0430\u0439\u043b\u0438 cookie Pokud jste na\u0161\u00edm z\u00e1kazn\u00edkem, odb\u011bratelem novinek nebo n\u00e1v\u0161t\u011bvn\u00edkem webu, sv\u011b\u0159ujete n\u00e1m sv\u00e9 osobn\u00ed \u00fadaje. My zodpov\u00edd\u00e1me za jejich ochranu a&nbsp;zabezpe\u010den\u00ed. Seznamte se, pros\u00edm, s&nbsp;ochranou osobn\u00edch \u00fadaj\u016f, z\u00e1sadami a&nbsp;pr\u00e1vy, kter\u00e9 m\u00e1te v&nbsp;souvislosti s&nbsp;GDPR (Na\u0159\u00edzen\u00ed o&nbsp;ochran\u011b osobn\u00edch \u00fadaj\u016f). Co jsou to Cookies? Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory vytv\u00e1\u0159en\u00e9 webov\u00fdm serverem a&nbsp;ukl\u00e1dan\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3193","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/pages\/3193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/comments?post=3193"}],"version-history":[{"count":1,"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/pages\/3193\/revisions"}],"predecessor-version":[{"id":3436,"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/pages\/3193\/revisions\/3436"}],"wp:attachment":[{"href":"https:\/\/alphapersonal.cz\/uk\/wp-json\/wp\/v2\/media?parent=3193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}